FOSTER'S UK

WE SET OUT TO COMPLETELY CHANGE THE LOOK AND FEEL OF FOSTER'S FACEBOOK ACTIVITY. 

MOVING AWAY TRADITIONAL PACKSHOTS, WE STARTED SHOOTING MORE CONTENT IN-HOUSE AND ENGAGING WITH FANS IN A MORE CLEVER WAY.  THE BUILDING OF CONTENT PILLARS AND A RE-VAMPED TONE OF VOICE ALLOWED US TO CONNECT WITH OUR AUDIENCE IN A MORE GENUINE WAY.