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Choosing the right Social Media Platforms for your brand.

With the rise of social media, spreading information about your small business has never been easier or faster. Social media is already playing an essential role in the growth of various industries and companies. This article is a must-read if you're new to social media marketing or want to gain more knowledge.

Today, there are tons of social platforms to choose from, but as a small business owner, it's hard to be active across all channels and manage them all at once. Based on your business goals and target audience, you need to decide which networks are the easiest and valuable for you to invest your time and effort. Try not to do too much and focus entirely on one or two channels that are likely to yield the most return.

Getting started

Have you ever just looked up Social Media Platforms? There is a TON! However, some of them stand out above the rest due to their popularity and the number of active users they have. Here is a quick overview of the most popular platforms today with a few insights into each.


Let's put it this way: If Facebook were a country, it would be the largest country in the world. With an average of almost 2 billion active users per day, it is abundantly clear that companies should be present on Facebook. It's excellent for sharing social media content with your customers and informing them about changes within your company, such as new product introductions, opening hours, or future offers. Users of this platform are between 20 and 65 years old.


Tweets are posting on Twitter, which is another word for the message. These tweets can share through a 'Retweet.' It increases the reach, and you can quickly reach many people as a company. It's also a free way to stay up to date on how your brand is talking about, listen to customers' preferences and annoyances or hear what they would like to see differently all pieces of information you can use to make your business more successful. Users of this platform are between 18 and 49 years old.


It's all about images on this platform. It is perfect for showing the creative side of your company. In addition to sharing options for videos and photos, Instagram has also introduced "Instagram Stories," which allow companies to share visual content for 24 hours (very useful for announcing promotions). Users of this platform are between 18 and 35 years old, so if you have a younger audience, it is better to reach them on this platform.


Pinterest connects users through shared interests such as fashion, cooking, photography, DIY, wedding planning, and much more. Users can also save pins (media content they find interesting) and add them to their boards. Users of this platform are between 18 and 50 years old.

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