Tips and Tricks for Creating Social Content for Your Business
So, you’ve decided to take your business online and build a social media following... now what?
If this sounds like you, this happens to business owners all the time. You’re a business owner, not a content creator, and THAT’S OKAY! However, once you’ve decided to take your business online, you will have to create content for your social channels. I’m going to take you through some top tips for creating impactful content.
Content comes in many forms; it can be writing copy, using images, videos, or a combination of these. Contents are what bring people to your website and social media pages in the first place and, if properly done, can convert them to customers.
How can you write great content that generates leads? What makes up a great content? In this article, we will give you a quick overview of content strategy and, more importantly, give you some tips and tricks that you can implement immediately to help you create great content!
The importance of creating high-quality content cannot be underestimated. Your content will only have a few seconds to grab attention, so it is essential that what you are putting out there is succinct as well as captivating.
You need to create content that’s easy to read, professional, entertaining, and valuable to those who read it. It’s not just about throwing some content up there, as with most things with your content, it has to be quality over quantity.
Identifying the message you want to convey to your audience is your very first step! Great content should communicate a certain message to your target audience. This doesn’t have to be your overarching business purpose or messaging but needs to be simple and clear for that particular piece of content you are trying to create. These messages could be these:
Do you want to sell something?
Are you looking for engagement?
Do you want to answer common questions?
Do you want to announce a sale?
When creating your content, you need to avoid unnecessary stories and focus on capturing your reader’s attention while gently leading them to your point.
Identify your Uniqueness
This is where most business owners get it wrong, and I want to help you get it right. Your content needs a unique selling point; it needs to be different from any other content on the internet.
It’s essential your content connects with your target audience. There are thousands of businesses offering the same service that you do right now, and you need to find out what your target audience can get from you that they can’t get anywhere else, and that’s where you are unique.
Answering this question will go a long way in making your content unique and connect with your target audience. You might need to do a little research and work more on your content strategy.
Good Content Gives Value
You need to understand your audience and provide them with engaging content that would add value to them. Value in terms of your content isn’t only about monetary value (although that can be true for some posts). Value when talking about content is about giving value to your audience. A great rule of thumb is the 80/20 rule. 80% of the time, your posts/content should offer value; 20 % of the time, promote your business.
Need some inspiration? Research what others in your niche are creating, listen to your audience’s questions, understand their needs, and write content that can provide answers to their questions.
Finally, effective content creation is essential in converting your audience to clients. I hope this article has enlightened you on the importance of creating great content. Are you getting results from your social media marketing? We can provide you with an effective social media content strategy that can help your business generate more sales and reach your target market.
Has this article helped you? Confused you? Do you need more help! Get in touch
and let me know if N7 Creatives can help you!